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Digital and social media marketing meeting

Digital  Marketing 

Win With Social Media Strategy

digital and social media marketing meeting
Peoople oftten want to know what digital marketing is exactly all about, and when I decided to look it up on Wikipedia  it says digtial marketing is "an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium.

So, with this definition which is really simplified by Wikipedia we can tell that the problems would be how to expand reach, improving advertising effevtiveness, and drive engagement. But how do you figure this out? Well, that is why I found this response by ClickZ interesting. Learn related metric questions that will help you determine who your audience is, format type, cost, branding, social, revenue, etc


Increase your Brand Recognition with a winning social media strategy. You can't go wrong with a Winning Strategy, period. Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks. The long term result is worh it.
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Top 11  Marketing Automation Software 
To Help Your  Marketing  Easy!
Social Media Marketing 
Research shows that most reason businesses fail with social media marketing is because they failed to plan. Remember the popluar old but wise adage that says it all? "Failing to plan, is planning to fail" It is true. The "10 questions to ask when creating a social media marketing plan via Entrepreneur  says it all. 

As as a business owner who wants to integrate social media marketing plan into their business, plan of course you would want to to attract and engage social-media fans and followers -- and ideally convert them into customers -- you'll need to carefully map out a clear, effective social-media strategy, and first question you want answered should be what do I want my company to achieve with social media marketing.  So, to attract and engage social-media fans and followers -- and ideally convert them into customers you'll need to do your home work, well.
Top 11 marketing automation software to make your marketing easy


Hubspot 

Pardot

Marketo

Oracle Eloqua

Act - On

Lead Squared

Infusionsoft

Sales Fusion

OutMarket

Net-Results 

Constant Contact


Whatever marketing automation software you choose should be based on your business needs, and your marketing goals.



Social media marketing strategy
Inbound Marketing
One of the reasons I fell in love with Hubspot  is because of experience and high quality of their Inbound Marketing Strategy and content system, and honestly I am a big fan. But lets face it, many times business owners find it confusing on how to go about lead generation. According to Kissmetrics  Lead generation is attracting new leads, conveting your new leads to become your customers is a step-by-step process which is done the Inbound way. So, whatever your lead generation and customer aquisition strategy is, you can always include the Inbound strategy. It really helps and makes customer aquisituon easy. 
Also helpful is the Husbpot global report of the State of Inbound 2015 - which is a report on the state of Inbound sales and marketing.  You will find answers to questions business owners like you are asking like "how do you create content", " how do you measure and track results", how is inbound sales done" etc.
Doing Inbound Marketing the right way
Search Engine Optimization
Search Engine Optimization
SEO is a tricky issue and right now quite sensitive too. Why I say this is because of the way Search Engines keep changing their algorithm  and policries, and as Hubspot puts it, it is making "keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics"

But what is the way forward you may ask, well like majority of businesses, the sure best SEO strategy is to focus on a few key phrases or topics that are critical to your company.